Welcome to WMC Public Relations, a GlobalFluency member
 WMC Public Relations offers clients fully integrated, multi-level, multi-channel programs for shaping market perceptions, developing and growing customer relationships, and building valued brands.
Based in Melbourne, Australia, WMC Public Relations provides services from perception management ( PR ), online research and competitive intelligence, to highly effective lead generation, business development and creative services.
Our special competency is Intelligent Market Engagement™, a powerful new model that breaks down functional silos and integrates fragmented tactics into a cohesive strategy for demand generation, marketing conditioning and prospect harvesting.
Click on this link for a more detailed view of WMC PR's comprehensive public relations services
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Who is GlobalFluency?
GlobalFluency is an independent network of public relations agencies that has members across the Americas, Asia Pacific, Europe, Middle East and Africa. It currently has 70 offices covering 40 countries and more than 500 communications professionals. It is privately held by agency principals with independently owned and operated offices worldwide.
 Its mission is to be a trusted asset in defining and shaping the perceptions of our clients and realising the full potential of their business, brand and market values.
Click on the logo or this GlobalFluency link to visit the GlobalFluency website. |
Email Newsletters
WMC PR advocates the use of email newsletters, which are an excellent and cost effective vehicle to maintain contact with customers and prospects.
The e-mail newsletter should contain informative, professionally written articles and tips. Quality content can see readers passing it on to business associates and friends; a process referred to as viral marketing.
Most important is the use of measurement and monitoring tools to provide details that will help you ensure the email program remains relevant to its readers. Some analytics include:
• Who clicked on which stories and in which order;
• What did they do when they got to the website: how long did they stay on the page; where did they leave?;
• Who unsubscribed.
Click here to read more about email newsletters |
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Why you should enter awards
There are many benefits in entering business and industry awards. Winning a business or industry award provides independent recognition of your expertise and success. And if promoted well, it allows you to stand out from your competitors.
Reasons why organisations should enter awards include the opportunity to raise the profile of the company, demonstrate you are well-run and successful, attract media coverage, increase the company's appeal to potential investors and be seen as a good employer, which can help attract top flight staff.
Awards can be a key instrument in the public relations arsenal of PR tools.
Click here to read more of the white paper |
A How-To Tip for SMEs
Appointing a Public Relations Agency
Your business has finally reached the point where your secretary/PA has told you that writing press releases was not in her job description.
This is the time to seek help from a public relations professional.
There are myriad considerations before you start calling a recruitment company, writing an advertisement, or heading for your search engine and typing in "public relations agency". These include:
• In-house PR versus outsourcing?
• What are your objectives?
• What is your budget?
• How do I select the right agency?
Click here to read the white paper |
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